Week+3+Document



**Week 3 Assignment: Public Service Announcement (PSA) Pre-Production** Overview This week, you’ll begin work on your public service announcement, or PSA. By the end of Week 5, you and your teammates will produce a PSA that: · is 60 seconds or less. · covers a specific topic. · includes voiceover narration. · employs video, text, or graphic effects. · is finalized in Web-ready file format. · follows copyright citation and fair use guidelines. This week, you and your team will complete the pre-production work. Use this document to develop and record the following: · Project proposal · Script outline and narration script · Shot list · Copyright information Submit a completed copy of this document by the end of Week 3. Revising and Resubmitting This Document It is important that you download and retain a copy of this document on your desktop. This step will allow you to submit a copy both this week and again in Week 5. As you produce the video in Weeks 4 and 5, you will likely deviate from the plans your team establishes in this document. This is normal. However, when this occurs, you should revise this document to reflect these changes. At the end of Week 5, you will submit the revised version of this document. Your coach will assess how well you recorded these updates by comparing your original version (from this week) with your revised version (from Week 5). Rubric Use this rubric with the Assignment. **ê** ||  **Accomplished**  ||  **Proficient**  ||  **Needs Improvement**  ||  **Unacceptable**  || **(45 points)** || Project proposal clearly details purpose, audience, genre, elements, needed equipment, locations, distribution format, crew, and schedule of deliverables. Adjustments to the project proposal are determined early and clearly explained. **(45 points)** || Project proposal identifies purpose, audience, genre, elements, needed equipment, locations, distribution format, crew, and schedule of deliverables. **(34 points)** || Project proposal inconsistently identifies purpose, audience, genre, elements, needed equipment, locations, distribution format, crew, and schedule of deliverables. Adjustments to the project proposal are also inconsistent. **(27 points)** || Incomplete. **(0 points)** || **(15 points)** || Provides a script using conventional writing standards. **(15 points)** ||  ||   || Incomplete. **(0 points)** || **(25 points)** || Provides a complete, well-considered shot list with documentation and explanation of any new shots taken in the moment of filming. **(25 points)** || Provides a shot list with documentation of any new shots taken in the moment of filming. **(21points)** || Provides a shot list but inconsistently documents new shots taken in the moment of filming. **(18 points)** || Incomplete. **(0 points)** || **(15 points)** || Fair use guidelines are followed and all or most non-original material uses proper citations. **(15 points)** ||  ||   || Incomplete. **(0 points)** ||
 * **Tasks**
 * **Student project proposal**
 * **Script for PSA**
 * **Shot list**
 * **Copyright and fair use information**

Week 3 Assignment: PSA Pre-Production Directions 1. Download a copy of this assignment document to your desktop. 2. As a group, select an issue to address in your PSA. Consider topics that impact your school, your community, and you personally. 3. Brainstorm the aspects of the issue you plan to cover, and identify the people you might interview for it. 4. Write up your project proposal in the area provided below. 5. Write a script outline and narration script in the spaces provided below. Use the following sites as guides. · Story Creation Tips: // [] // · Writing Tips: // [] // 6. As a team, brainstorm your shots. Be certain you include an establishing shot, a closing shot, wide shots, and tight shots. Follow the rule of thirds and other guidelines established in this tutorial: // [] .// 7. Write up your shot list in the space provided. 8. Identify additional assets, such as audio, images, interviews, and narration for your PSA. 9. Identify copyright citation and fair use guidelines to any visual or audio assets you use in your PSA. 10. Submit a copy of this document. · NOTE: Be sure you retain a copy of this document on your desktop. As you produce your video in Weeks 4 and 5, you will need to update this document to reflect any changes. You will submit a copy of the revised version at the end of Week 5.

Project Proposal Create your project proposal here. As you produce your public service announcement during Weeks 4 and 5, revise this proposal as needed before submitting it to your coach again in Week 5. Each member of the team needs a copy of the proposal. office at a high school || police officer's office at high school. ||, Vicky Satterwhite ||
 * General Information ||
 * Name(s) |||||| Ing Mu, Vicky Satterwhite, Ranada Smith, Julie Barber, Melba Gilbert ||
 * Project title |||||| Cyberbullying Alert!! PSA ||
 * Purpose |||||| Bringing awareness of cyber bullying and safety ||
 * Audience |||||| K-12 students, parents, teachers ||
 * Program length |||||| 1 minute ||
 * Costumes |||||| Everyday clothes, police uniform ||
 * Sets |||||| Computer lab at school, hallway/lunchroom at high school, police officer's
 * Props |||||| Computer, iphone or droid device ||
 * Locations |||||| Computer lab, hallway/lunchroom at high school,
 * Crew ||
 * Director(s) |||||| Ing Mu and Julie Barber ||
 * Scriptwriter(s) |||||| Ranada Smith, Julie Barber
 * Talent |||||| Morgan Gilbert, Elizabeth Barber ||
 * Camera operator(s) |||||| Melba Gilbert, Julie Barber ||
 * Editor(s) |||||| Ing Mu and Melba Gilbert ||
 * Schedule of Deliverables ||
 * Project phases ||  Due date  ||  Owner  ||
 * Script Outline || 9-12-10 || Julie Barber ||
 * Script Narrative || 9-9-10 || Ranada Smith ||
 * Shot List || 9-9-10 || Melba Gilbert ||
 * ||  || //Use tab to add additional rows as needed.// ||
 * ||  || //Use tab to add additional rows as needed.// ||
 * ||  || //Use tab to add additional rows as needed.// ||

Script Outline Add a copy of your script outline here. As you produce your public service announcement during Weeks 4 and 5, revise this proposal as needed before submitting it to your coach again in Week 5. Each member of the team needs a copy of the proposal.

Scene 1 Introduction-Camera focuses on computer screen with inflammatory language. The camera pans out to show a student at a desk (frightened). The title overlays the images on the screen.

Alfred Hitchcock music plays in the background and voiceover narration.

Scene 2 Why is cyberbullying dangerous? Images of devices used for cyberbullying. Includes voiceover narration.

Scene 3 What it is- Perhaps images (pictures) with words for cyberbullying could fly around the screen. Includes voiceover narration.

Scene 4 Examples-2 students arguing, 1 going off to text to everyone on MySpace. Includes voiceover narration.

Scene 5 What to do about it-student tells police officer. Includes voiceover narration.

Scene 6 Contact info for help-www.haltabusektd.org Includes voiceover narration.

Scene 7 Final word-The camera zooms back in to focus on the computer screen. Once again, it shows the inflammatory language but now shows the student backspacing over it. As the words are erased, the narrator states "Remember...Harassment and intimidation are unacceptable ...You deserve respect!

Stop ....Think... Before you click"

Alfred Hitchcock music plays in the background.

Narration Script Add a copy of your narration script here. As you produce your public service announcement during Weeks 4 and 5, revise this proposal as needed before submitting it to your coach again in Week 5. Each member of the team needs a copy of the proposal. Stop ...Think....Before you click If you wouldn't say it face-to-face, don't say it online.
 * Intro

Cyberbullying is a harmful and mean act that is carried out by an individual or group of people using technology devices such as emails, instant messaging, social networks, voicemails and chat rooms.

Cyberbullying is a silent crime. You don't always know who the perpetrator is and it spreads quickly through schools and communities.

Example ﻿Disclosing embarrassing information about someone, spreading rumors, sending obscene pictures or making threats by using communication devices are all examples of cyberbullying.

If you are being cyberbullied, Speak up and out loud! Tell your parents ...tell a teacher....tell the police ..document it... and, if needed, change your cell phone number and all usernames.

For more information contact the Kids/Teen Division of Working to Halt Online Abuse at [|www.haltabusektd.org].

Remember...Harassment and intimidation are unacceptable ...You deserve respect!

Stop ....Think... Before you click ||

Shot List <span style="color: windowtext; display: block; font-size: 11pt; font-weight: normal; margin: 5pt 0in 10pt;">Add a copy of your script outline here. As you produce your public service announcement during Weeks 4 and 5, revise this proposal as needed before submitting it to your coach again in Week 5. Each member of the team needs a copy of the proposal.
 * Name(s) || Ing Mu, Vicky Satterwhite, Ranada Smith, Julie Barber, Melba Gilbert ||
 * Project Title || Cyberbullying Alert! ||
 * Shot Number || 1 - Over the shoulder long shot of computer screen with inflammatory / inappropriate language. ||
 * Location || Computer lab at local high school ||
 * Talent || web technology students ||
 * Props || Computer, student email accounts ||
 * Special Equipment || Video Camera, tripod ||
 * Shot Number || 2 - Camera close up of computer monitor with legible inappropriate language. ||
 * Location || Computer lab at local high school ||
 * Talent || None - zoom in on computer screen to view inappropriate text messages and/or pictures being sent and received. ||
 * Props || Computer ||
 * Special Equipment || Video Camera / tripod ||
 * Shot Number || 3 - Pan horizontally to reveal student's visibly frightened appearance. ||
 * Location || Computer lab ||
 * Talent || Web Technology student. ||
 * Props || None ||
 * Special Equipment || Video Camera / tripod ||
 * Shot Number || 4 - Real time medium shot of two students arguing. ||
 * Location || Hallway / lunchroom / at local high school ||
 * Talent || Two students with approved internet agreements ||
 * Props || Video Camera / Tripod ||
 * Special Equipment || none. ||
 * Shot Number || 5 - One of the arguing (cyber - bullying) students from Shot 4 now texting the other (cyber- bullied) student inappropriately. ||
 * Location || Hallway at school ||
 * Talent || One student ||
 * Props || Iphone or other droid type cell phone, Video Camera / Tripod ||
 * Special Equipment || None ||
 * Shot Number || 6 - Cross-fade to Bullied student meeting with on-campus police to report cyber bullying. ||
 * Location || Officer's office at local high school ||
 * Talent || Officer, student ||
 * Props || Iphone or other droid type cell phone, Video Camera / Tripod ||
 * Special Equipment || None. ||
 * Shot Number || 7 - Original computer with bullying message still visible. ||
 * Location || Computer lab at local high school ||
 * Talent || Web Technology student ||
 * Props || Computer, Video Camera / Tripod ||
 * Special Equipment || None ||
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 * Props || Computer, Video Camera / Tripod ||
 * Special Equipment || None ||
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Copyright Information <span style="color: windowtext; display: block; font-size: 11pt; font-weight: normal; margin: 5pt 0in 10pt;">Note any citation and fair use guidelines to any visual or audio assets you use in your public service announcement here. As you produce your public service announcement during Weeks 4 and 5, revise this proposal as needed before submitting it to your coach again in Week 5. Each member of the team needs a copy of the proposal.
 * NO COPYRIGHT NEEDED FOR VIDEO AND IMAGES. ALL SHOTS AND FOOTAGE ARE ORIGINAL.**
 * AUDIO OF SOUND EFFECTS AND MUSIC COURTESY OF WWW.CREATIVECOMMON.ORG**